A HOLISTIC CONCEPT
Thailand — The heart of Indochina. Unspoiled nature. A culture, spanning thousands of years of tolerance and variety. This is where Chinese, Indian and Western science meet indigenous wisdom. Where Ayurveda, yoga, spirituality, herbalism and massage therapies complement one another. Where the holistic approach of traditional Thai treatments reigns supreme.
In essence, Thai remedies famously refine the body and mind with an exclusive array of holistic treatments, originating from millenary practices of Buddhist monks and herbal medicine healers: Spirituality, massage, dietary regime and herbal therapies were practiced to cure diseases and to take control of the health.
A balance of the inner energy, body and mind is of outmost importance. Following this philosophy, three disciplines of Thai medicine have been treating the human being: Thai massage for the inner energy flow (called sen), spiritual healing for the mind and herbalism and diet regime for the body.
IATITAI’s herbal cosmetic & body care products are deeply inspired by these healing traditions. Indulge in one of the finest healing concepts available on earth and infuse your body with beauty and balance.
IATITAI is more than just a product — it’s a philosophy.
The Story about IATITAI
I came to Asia the very first time in 1998. I soon made my very first contact with Asian healing arts, a simple foot massage at a street market. Then, shortly after for the very first time: a Thai massage. – Wow! It really was a deep lasting moment, totally relaxing, calming and balancing my body. Since that first touch with traditional Thai remedies, I am a real fan, regularly enjoying these comprehensive body treatments.
In 2012, because of work, I moved to Chiang Mai and, of course continued the massages there. But what I soon realized is that Thailand is unusual, in fact very different from most other Asian countries, indeed exotic, in that it preserves much of its unique traditional culture and traditional medicine very largely intact, especially in Chiang Mai.
I came to learn, that traditional Thai massage is only part of a much more comprehensive body care system with actually three branches: Thai massage, spirituality and a dietary regime, how you treat your body topically; a truly unique, millenary holistic healing system!
Especially, the healthy benefits of Thai aromatherapy and the incredible variety of soothing herbal Thai body remedies, with lots of fresh local ingredients that are part of this system, were so fascinating to me. IATITAI was born!
From humble beginnings, together with a cherished Thai partner, IATITAI brand started developing: fresh herbal skin & body care products of pure quality that are deeply inspired by millenary Thai healing concepts, that are more than just products, that are based on an authentic holistic healing philosophy.
The brand should reinforce this approach: balanced, with an open meaning, but with an implicit Thai heritage. A palindrome like name delivered a meaningful solution and our beloved Thai pattern too is a strong symbol for a country that is so colorful, authentic, exotic and full of fragrant flavors*.
This defines our mission, and what drives IATITAI: We believe unequivocally that millenary holistic Thai remedies will nurture your body with beauty and balance.
Come and experience our range of fresh herbal skin & body care products, breezy modern blends of these classic-healing traditions. Experience your own very first moment of true BEAUTY, BODY and BALANCE. Authentic Thai. IATITAI!
Stefan Knobloch. Co-Founder
* We are proud to reveal that IATITAI branding concept is the brilliant creation of Italian born Paolo Tumminelli and his strategic branding agency goodbrands.